The Big 12 Commissioner just said what West Virginia fans have been saying for years. At Big 12 Media Days, Brett Yormark didn't hold back. He called West Virginia a program that "makes a difference" in the conference, praised the Mountaineers' trajectory under Wren Baker, and said that when WVU is competitive, its fan engagement is "off the charts." ESPN's panel also highlighted Pat McAfee's role in elevating the WVU brand nationally. In today's episode, we break down why these comments matter, what they say about the rapid growth of the West Virginia brand, and whether this gives the Mountaineers an even stronger position in the future of the Big 12 and college football realignment. We'll also cover Rich Rodriguez's biggest takeaways from Media Days, roster updates, player notes, and everything Mountaineer fans need to know from an eventful day in Frisco. Do you think WVU's brand is becoming one of the biggest in the Big 12? Let me know your thoughts in the comments!